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12 Makeup Rules You Should Know by the Time You’re 40

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12 Makeup Rules, Makeup trends come and go—blue eye shadow, anyone?—but these classic beauty techniques help you radiate health and vitality at any age.

As you get older, your skin tends to thin and develop fine lines, and your makeup routine needs to change to accommodate those nuances. The first order of business is to toss out powder, which reliably makes you look older. “Powder adds way too much texture, looks cakey, and takes the life out of your skin. Skin is alive and should look dewy and touchable,” says Cindy Joseph, a makeup artist turned supermodel who founded the makeup line BOOM! “If you feel you must use foundation, don’t put powder over it. Wait for it to dry; then dab moisturizer over it,” says Joseph. A great, lightweight option for smooth coverage is Laura Mercier’s Tinted Moisturizer. After applying it evenly all over your face, press a makeup sponge onto any wrinkled areas, where makeup may have settled in. And make sure to choose the right foundation—the color should match yours even before it’s blended. (Wearing shades too light or too dark are some of the makeup mistakes that age you.)

Know which lip colors work best with your skin tone

As you age, you naturally lose definition in your lips, so you want to avoid dark colors like deep reds, purples, and browns, which make your pout look even smaller, less highlighted, and less plump. “Choose a color that blends into your skin tone color palette,” Joseph suggests. “You can find the best hue for yourself if you look at the color tone of your lips, tongue, and gums.” Pink? Mauve? Salmon? Let your natural palate guide you to the right colors. We’re looking forward to the January release of Maybelline’s Color Sensational Inti-Matte Nudes, a collection of creamy matte lippies in 10 warm neutrals—with added honey nectar oils to keep lips hydrated.

Apply blush in places it occurs naturally

12 Makeup Rules

Many women apply dark blush or bronzer beneath their cheekbones in the hopes of slimming their face. However, this attempt at contouring often ends up looking dull, muddy, and unnatural. Instead, your blush should match your natural flush, and you should apply it in places where it would naturally appear—not in a line down your cheekbone or highly concentrated onto the apples of your cheeks. “Women blush when they’re happy, so place your blush where you naturally get color when you’re having a good time,” Joseph says. “That would be where the capillaries are close to the surface, meaning your lips, cheeks, outer eye crease, upper forehead, and neck.” To choose the right shade of blush, pinch your cheeks and pay attention to the color that emerges—that’s what you’re trying to match. Joseph recommends the Boomstick Color multitasking stick, a sheer, moist universal color that mimics the shade of our natural flush.

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